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Blue Badge Co Independent Lifestyle Products Featured on This Morning

This Morning feature Blue Badge Co products as gadgets to make life easier including reacher, shoe horn and sock aid!

We’re really excited that ITV’s ‘This Morning’ has featured a range of our independent products.

At 11:15 am Holly and Phil presented a segment about gadgets to make life easier. Because they were looking for high-quality, well-designed living aids, Blue Badge Co was the obvious choice! And we were more than happy to donate some samples for the show.

Our shoe horn, sock aid, zip pull and folding travel reacher were used to promote how those with limited mobility can be more independent. Blue Badge Co's mission is to create unique and high-quality products that promote an independent lifestyle, making life easier.


To celebrate we are giving away a free pair of zip pulls to every customer from now until 2 pm on Friday!

Customers can order all of the products featured on This Morning, in one easy purchase. We have bundled them together into a Reach & Recover Kit.

This Kit is ideal for someone recovering after knee or hip replacement surgery, when bending or reaching is difficult. It provides assistance whilst recovering and beyond.

The set includes 3 helpful, high-quality products, all of which are made in the UK.

Reach and Recover bundle

1 x long handled navy shoehorn

The shoe horn has a hook-like handle which provides an easy grip and can also be used to help with dressing. It includes a hanging loop for easy storage and is made from moulded plastic.

Navy Long Shoe Horn as seen on This Morning

1 x Sock on Aid

The sock aid has a notch on either side and the non-slip outside surface helps to hold hosiery in place whilst pulling up around the foot and leg. Lightweight in design, the flexible plastic core is wide enough to accommodate larger feet without stretching hosiery and shoes unnecessarily.

Sock Aid as seen on This Morning

1 x folding travel reacher

The multi-purpose folding reacher is ideal for picking up everyday items if bending or reaching is difficult. Featuring a magnetised tip and a Gripcert ® jaw, this handy grabber is lightweight and easy to use.
All items come with a lifetime guarantee!

Blue Badge Co Travel Reacher

Permit Covers

Blue Badge Co is famed for our seminal range of stylish display wallets, specially designed for the disabled parking permit. To date, we have sold over 150,000 of our designer permit cover, that says more about style than disability!

Customers can now browse an extensive range of Independent Lifestyle Products, including comfortable and convenient lap trays and a stylish collection of walking aids, providing safety and comfort. Blue Badge Co have designs and prints that bring beauty to the everyday. Step into Spring with our NEW Sausage Dog and Garden Bird range!

Garden Bird Spring Disabled Parking Permit Cover

Watch the Video Clip

Did you miss the moment on TV and would like to watch it? Here is when they talk about us!

Made in the UK

Quality and provenance are at the heart of what we do. All of our products are made in the UK, with the exception of the walking sticks. We are also committed to employing those with limited work options - over 40% of the Blue Badge Co team is either disabled or a primary caregiver.

Blue Badge Products Proudly Made in the UK

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