Discover a world of elegant and practical independent lifestyle products designed to enhance autonomy and add value to lives.

Navigating an Uncertain Future

In 2011, I found myself at a crossroads, facing an uncertain future after being laid off from a seemingly glamorous job in the music industry. Seeking purpose, I joined forces with my disabled friend to handcraft stylish display wallets for disabled parking permits. Concurrently, I welcomed a furry companion into my life, an Akita puppy named Bodhi.

Before Blue Badge Co, blue badge wallets in the market were clinical, dull, and surprisingly cumbersome. Recognising a void for practical and attractive solutions to everyday challenges, we set out to create products with vibrant, modern packaging that spoke more of style than disability.

A Breakthrough Moment

Leveraging my e-commerce and online marketing skills, I launched our products, initially selling them online. While moderately successful, our big break came in 2013 when a healthcare buyer from Boots placed an order for 10,000 wallets after discovering our products at a trade exhibition. This marked a turning point, prompting a surge in demand.

The Dragons Den Experience

In August 2015, I took the stage on BBC Two's Dragon's Den, resulting in a surge of orders within 24 hours. Despite tempting investment offers, I made a bold decision to turn them down nd uphold our commitment to UK manufacturing. This choice proved to be wise, propelling Blue Badge Co into a fast-growing, dynamic company with numerous accolades.

You can see my Dragons Den Pitch here

Pioneering Independent Living

Since our inception, over 200,000 wallets have been sold across the UK. We've expanded our range to include mobility, homewares, and dressing aids, collaborating with designs by William Morris. At the forefront of recognizing the demand for design-led independent living products, we cater to the Purple Pound, acknowledging the substantial spending power of disabled consumers.

Customer Stories

Running a business is challenging, yet it brings immense pride and joy. Customer feedback serves as a constant reminder that we contribute to brightening lives, enhancing well-being, and promoting accessibility.

Explore our products with as much joy as we put into creating them.

Best Regards,
Ellen Green

Company Director